AN AUTOMATED, YET PERSONAL WAY TO MANAGE GYM MEMBER COMMUNICATION
Trek CCM will leverage your current prospects and guest passes and initiate conversations with each one individually to drive more memberships.
Each potential member is contacted at the right moment and communicated with to help them overcome fears, objections, and other concerns to drive more daily sign ups.
Our trained communication specialists will communicate and support your member base helping them achieve their goals. Trek will fill trainings, classes and other events with 1 to 1 communication.
Using Trek CCM's proprietary communications platform, each member is contacted at the right time and our specialists talk with them individually.
Our specialists will communicate to those that are past due or have bad information ensuring that your member base is current on their membership dues.
Many cancellations come from bad information or a member falling behind and not able to catch up. Our communication specialists will help them to update their info and pay their dues in professional and kind manner.
No Training. No Hassle of Implementation. Just coordinating success.
Potential gym members: increase traffic and convert customers
Your marketing drives leads, but what do you do with them? Your people are too busy to follow up well. And hiring a dedicated person is cost-prohibitive. Trek automates personalized contact with each lead via text message. Because it feels like you’re contacting each lead as the gym manager, your potential members feel cared about, which dramatically increases response and close rates.
Current members: keep them longer
Personalized contact is vital in customer retention. Trek automates this contact. Initially, new members need encouragement during the first four weeks after they join as they try to change their health habits. After that, continued personal contact makes people feel cared about and connected to your gym.
Members who cancel: find out why and get them back
Reach out in personal ways to find out why someone cancelled. Then, address the “why.” If a person can be brought back, personalized communication is the way it can happen. Trek's communication specialists will have 1 to 1 conversations with at risk or members that want to cancel helping them find value again.
Past due collections: personal contact gets you paid
Past due fees are one of the biggest reasons members cancel. Reaching out and reminding in personal ways, rather than through collection letters, is a much more effective tactic. Texting a personal message makes people feel less intimidated and more obligated to fulfill monthly membership commitments.
A Case study of 40 locations
Multi-Location National Big Box
• Approximately 4,400 influenced sign ups per month over 40 locations, an average of
110 per month, per location
• Membership attrition: 42% to 21.75% over four months
• $5,257 was collected per month over 40 locations in Trek-driven payments
• Total of $166,489.19 Trek-contacted collections